Return on investment in meetings and events tools and techniques to measure the success of all types of meetings and events
The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann
2008.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627603306719 |
Tabla de Contenidos:
- Return on Investment in Meetings and Events; Copyright; Contents; Preface; About The Authors; Acknowledgments; Foreword; 1. The Need For The Roi Methodology In The Meetings And Events Industry; Industry Efforts For Meeting Professionals International; Gaylord Hotels: Delivering Value Is The Key; Roi Institute, Inc.: Dispelling The Myths Is A Critical Issue; Concepts Worldwide: The Language Of Business; The Chapter Perspective: Cracking The Roi Code; The Debate About Roi; The Fifth Element; The Great Debate; Roi Will Not Go Away; Roi Issues; The Ultimate Level Of Evaluation: Roi
- Best PracticesRoi Myths; The Benefits Of Roi; Final Thoughts; References; 2. The Roi Methodology: A Brief Overview; A Paradigm Shift; Key Steps And Issues; Stakeholders; Levels And Steps; Chain Of Impact; The Roi Process Model; Objectives; Evaluation Planning; Data Collection; Analysis; Isolation Of The Effects Of Meetings; Conversion Of Data To Monetary Values; The Cost Of Meetings; The Return On Investment Calculation; Intangible Benefits; Data Reporting; Operating Standards; Implementation Issues; Final Thoughts; 3. The Alignment: Defining Needs And Objectives
- The Meeting Planner's Role In AlignmentThe First Alignment Opportunity: Needs Analysis; Linking Need With Evaluation; Business Alignment; Payoff Needs; Probe For Details; Obvious Versus Not So Obvious; The Reasons For Meetings And Events; Determining Costs Of The Problem; The Value Of Opportunity; To Forecast Or Not To Forecast; Business Needs; Define The Measure-hard Data; Define The Business Need-soft Data; Tangible Versus Intangible-a Better Approach; Data Sources; Identifying All The Measures; Performance Needs; Learning Needs; Subject Matter Experts; Job And Task Analysis; Observations
- DemonstrationsTests; Management Assessment; Preference Needs; Input Needs; Developing Objectives For Meetings And Events; Input Objectives; Reaction Objectives; Learning Objectives; Application And Implementation Objectives; Impact Objectives; Roi Objectives; The Importance Of Specific Objectives; Case Study; Background; Initial Needs Assessment; The Meeting; How To Make The Transition; Final Thoughts; Reference; 4. Measuring Inputs And Indicators; The Importance Of Measuring Inputs And Indicators; Input Categories; Tracking Meetings And Events-topics And Themes; Tracking People
- Tracking DurationTracking Coverage; Tracking Requests; Tracking Technology Use; Tracking Costs; Tracking Efficiencies; Tracking Outsourcing; Key Issues; Final Thoughts; Reference; 5. Measuring Reaction And Perceived Value; Importance Of Measuring Reaction And Perceived Value; Customer Service; Forecasting Capability; For Some, This Is The Most Important Data; Compare Data With Other Meetings; Macro-level Scorecards; Data Collection Issues; Sources Of Data; Content Versus Non-content; The Deceptive Feedback Cycle; Key Areas For Feedback; Data Collection Timing; Questionnaires And Surveys
- Designing Questionnaires/surveys
