Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events

Return on investment in meetings and events tools and techniques to measure the success of all types of meetings and events

The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with...

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Detalles Bibliográficos
Autor principal: Phillips, Jack J., 1945- (-)
Otros Autores: Breining, M. Theresa, Phillips, Patricia Pulliam
Formato: Libro electrónico
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann 2008.
Edición:1st ed
Materias:
Business meetings > Evaluation.
Trade shows > Evaluation.
Special events > Evaluation.
Congresses and conventions > Evaluation.
Seminars > Evaluation.
Rate of return.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627603306719

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