Web analytics 2.0 the art of online accountability & science of customer centricity
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strat...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
Wiley
2009.
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| Edition: | 1st edition |
| Series: | Serious skills
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627594606719 |
| Summary: | Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data d |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (507 p.) |
| ISBN: | 9780470596449 9781282319653 9786612319655 9780470596425 |
