The social employee how great companies make social media work
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities of...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2014]
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627586206719 |
Tabla de Contenidos:
- Cover
- About the Authors
- Title Page
- Copyright Page
- Contents
- Foreword
- Introduction
- Part I: Weathering a Sea Change
- Chapter 1 The New Normal-Even Change Is Changing
- Chapter 2 The Blue Focus Marketing[sup(®)] Social Employee Möbius Model[sup(™)]
- Chapter 3 Brands Under Pressure
- Chapter 4 The Social Employee-Lines Blur Between Brands, Employees, and Customers
- Part II: How Great Companies Build Social Cultures
- Chapter 5 IBM-Making Connections One Employee at a Time
- Chapter 6 How Adobe Manages Social Media Using Guardrails
- Chapter 7 How Dell Learned to SMaC-U into Social Success
- Chapter 8 How Cisco Built a Powerful Employee Network
- Chapter 9 How the Southwest Way Creates Competitive Advantage
- Chapter 10 AT&T: B2B Social Networking at Its Best
- Chapter 11 How Acxiom and Domo Are Leading the Charge
- Part III: Recalculating Your Route
- Chapter 12 How Social Executives Drive Brand Value
- Chapter 13 Finding Education in the Social University
- Chapter 14 Building Communities of Shared Interest
- Chapter 15 How Content Marketing Empowers Social Employees
- Chapter 16 The Blue Focus Marketing 10 Commandments of Brand Soul
- Afterword
- Glossary
- B
- C
- D
- E
- G
- I
- K
- M
- O
- R
- S
- T
- V
- W
- Notes
- Acknowledgments
- Index.
