Audience, relevance, and search : targeting Web audiences with relevant content

Audience, relevance, and search : targeting Web audiences with relevant content

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflec...

Descripción completa

Detalles Bibliográficos
Otros Autores: Mathewson, James Author (author), Fishel, Cynthia Contributor (contributor), Donatone, Frank Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] IBM Press/Pearson 2010
Edición:1st edition
Materias:
Online authorship > Design
Web usage mining
Web sites
Web search engines
Internet users
Internet marketing
Languages & Literatures
Commerce
Literature - General
Marketing & Sales
Business & Economics
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627579306719
Tabla de Contenidos:
  • Writing for Web users mimics writing for search engines
  • How the Web medium has evolved from its print origins
  • Writing relevant content for the Web audience
  • Discovering and using popular keywords
  • Engaging with Web visitors through more targeted search referrals
  • Developing an optimized site architecture
  • Gaining credibility through pagerank
  • Capturing social- and rich-media opportunities
  • Measuring Web effectiveness.

Ejemplares similares