The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities

Strategy Innovation: sound business planning meets your company's bold vision of the future.

Detalles Bibliográficos
Autor principal: Johnston, Robert E. (-)
Otros Autores: Bate, J. Douglas
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM 2013.
Edición:Rev. ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627576706719
Tabla de Contenidos:
  • Cover; Title; Copyright; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION; PART ONE: THE WHAT AND WHY OF STRATEGY INNOVATION; CHAPTER 1: STRATEGY MEETS INNOVATION; CHAPTER 2: STRATEGY INNOVATION IS MANAGING THE FUTURE; CHAPTER 3: STRATEGY INNOVATION IS NOT STRATEGIC PLANNING; CHAPTER 4: THE DISCOVERY PROCESS; PART TWO: A GUIDE FOR IMPLEMENTATION; CHAPTER 5: THE DISCOVERY PROCESS: THE MOEN STORY; CHAPTER 6: THE DISCOVERY PROCESS: STAGING PHASE; CHAPTER 7: THE DISCOVERY PROCESS: ALIGNING PHASE; CHAPTER 8: THE DISCOVERY PROCESS: EXPLORING PHASE
  • CHAPTER 9: THE DISCOVERY PROCESS: CREATING PHASECHAPTER 10: THE DISCOVERY PROCESS: MAPPING PHASE; PART THREE: ADVANCED STRATEGY INNOVATION; CHAPTER 11: MAXIMIZING THE DISCOVERY PROCESS; CHAPTER 12: FORMALIZING A STRATEGY INNOVATION SYSTEM; EPILOGUE; GLOSSARY; RECOMMENDED READINGS; INDEX