Search Engine Marketing, Inc. : driving search traffic to your company's web site
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices. “My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it s...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
IBM Press/Pearson
2009
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| Edition: | 2nd edition |
| Series: | IBM Press
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627574506719 |
Table of Contents:
- Why search marketing is important and difficult
- How search engines work
- How search marketing works
- How searchers work
- Identify your web site's goals
- Measure your web site's success
- Measure your search marketing success
- Define your search marketing strategy
- Sell your search marketing proposal
- Get your site indexed
- Choose your target keywords
- Optimize your content
- Attract links to your site
- Optimize your paid search program
- Make search marketing operational
- Explore new media and social media
- Optimize your web site search
- What's next?.
