Just good business the strategic guide to aligning corporate responsibility and brand
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco, Calif. :
Berrett-Koehler Publishers
c2008.
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| Edition: | 1st edition |
| Series: | BK business book Just good business
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627556306719 |
Table of Contents:
- Contents; Preface: It's Time to Take the Next Step; PART I: Corporate Social Responsibility—Just Good Business; PART II: Connecting CSR Strategy and Brand—Seven Rules of the Road; PART III: What to Do on Monday Morning; Conclusion: CSR, Tomorrow and Beyond; Acknowledgments; Notes; Index; About the Author;
