Digital signage software, networks, advertising, and displays : a primer for understanding the business
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Focal Press
2008.
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| Edición: | 1st edition |
| Colección: | NAB executive technology briefings.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627544006719 |
Tabla de Contenidos:
- Front Cover; Digital Signage: Software, Networks, Advertising, and Displays; Copyright Page; Contents; Acknowledgments; About the Author; Executive Summary; Introduction; Chapter 1 The Big Picture: An Overview of Digital Signage; What Is Digital Signage?; It's Not TV; The Scope of Digital Signage; Core Opportunities and Challenges; Digital Signage Today; Purposes of Digital Signage; Commercial; Informational; Experiential; Behavioral; Screens or Displays; Scrolling Message Boards; Plasma Displays; LCDs; LED Displays; Electronic Billboards; Projection Screens
- Round Screens and Images on WindowsElectronic Paper; Self-Illuminating Digital Paper; Hardware Infrastructure; Content; Distribution; Trends Propelling Digital Signage; Digital Signage Stakeholders; Advertisers; Network Operators; Mobile, Interactive, Touch Screen, and RFID; Technology Providers; ISP, Satellite, Cable, Telco, and Wireless Providers; Traditional Billboard Companies; Kiosk Providers; Flat-Panel Display Providers; System Contractors; Software Suppliers; Store Fixture Providers; Digital Printers; Audio/Visual Professionals; Buyers and Location Owners
- Restaurateurs, Hospitality, and EntertainmentRetailers; Integrators; Banks and Financial Institutions; Transportation Hubs; Costs; Consumer Receptivity; 2005 Arbitron Retail Study; 2006 JC Decaux/TescoTV Study; The Future of Digital Signage; Chapter 2 What Is Digital Signage?; History; Early Usages; Successful Installations; Current Opportunities; Forms; Non-Commercial; Commercial; Technology; Software; Content On-Screen; Software Control System; Hardware; Installation; Maintenance; Key Players; Audience; Stakeholders; Location Owners; Network Operators; Hardware and Software Providers
- DistributorsInstallation and Maintenance; Investors; Trends; Challenges; Implementation; Profitability (and Other Measures of Success); Operations; Industry Adoption; Audience Receptivity; Opportunities; Chapter 3 What's Driving Digital Signage?; Ten Key Reasons Drive the Success of Digital Signage; Return on Investment; Ad Solutions; Connectivity; Flexibility; Quality; Affordability; Manageability; Accessibility; Acceptability; Longevity; What's Driving the Hardware?; Outdoor Signage; Indoor Signage; What's Driving the Software?; Usage Is Driven by Where Digital Signage Is Used; Retail
- ServiceTravel; Educational; Events; Miscellaneous; Users: Who Uses Digital Signage Is Driving Its Success; Business Owners; Brand Marketers and Ad Agencies; Opportunities; Challenges; The Future Is Driving Digital Signage; Chapter 4 When and Where to Use Digital Signage?; Use; Display; Control; In-House Control; Outside Control; Chapter 5 Content; Understanding the Audience; Content Placement; Types of Content; Stills; Animation; Video; Data; Miscellaneous (Text, Objects, Logos, etc.); Audio; Consumer Dwell Time; Future Content; Chapter 6 Who's Right for Digital Signage?; The Basic Criteria
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