Landing page optimization for dummies
Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. Th...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley Pub
c2009.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627541206719 |
Tabla de Contenidos:
- Landing Page Optimization FOR Dummies®; About the Authors; Dedication; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Landing Page Basics; Chapter 1: Introducing Landing Page Optimization; Introducing the Landing Page; Choosing Your Landing Page Focus; Identifying and Knowing Your Audience; Chapter 2: Understanding Online Marketing Basics
- Understanding Online Marketing Terms and DefinitionsTracking Down Online Marketing Myths; Understanding the Customer Life Cycle; Managing Your Expectations; Chapter 3: Preparing for Your Landing Page; Developing Your Landing Page Plan; Researching Your Competition; Part II: Building Landing Pages; Chapter 4: Identifying Key Landing Page Elements; Working in the Fold; Working with Headings; Understanding Body Text Essentials; Creating a Call to Action; Using Images in the Fold; Creating Trust; Using Eye Path (Heat Maps) in Your Design; Chapter 5: The "Best Practices" of Landing Page Aesthetics
- Enticing (or Repelling) Visitors with ColorAttracting Visitors with Buttons; Choosing the Right Fonts; Using Images to Focus Attention; Chapter 6: Writing for Landing Pages; Introducing Landing Page Writing; Writing Controlled Content; Developing Persuasive Content; Writing the Three Key Landing Page Components; Five Awesome Landing Page Writing Tips; Chapter 7: Building Customer Trust; Developing Trust with Visitors; The Elements of Trust; Placing Trust Elements in Your Landing Page; Five Trust Building Tips; Trust Element Checklist; Part III: Getting to Know Your Customers
- Chapter 8: Getting to Know Your AudienceCreating a Customer Profile; Market Segmentation; Establishing Your Customer's Surfing Habits; Understanding the Customer Decision-Making Process; Knowing Your Audience Checklist; Chapter 9: Meeting Your Visitors' Expectations; Dealing With the Impatient Visitor; Keeping Customers Happy: Final Thought; Creating Multiple Landing Pages; Advantages of Creating Multiple Landing Pages; Chapter 10: Improving Customer Communications; Communicating with Your Visitors; Using Forums; Part IV: Increasing Your Sales
- Chapter 11: Understanding E-Commerce and Closing Online SalesUnderstanding E-Commerce Basics; E-Commerce Mistakes: Ten Ways to Lose a Sale; Strategies for Closing Online Sales; Chapter 12: Fine-Tuning Your Landing Page; Locating Five Problem Areas with Your Landing Page; Getting the Information to Fine-Tune Your Landing Page; Making and Evaluating Changes to Your Landing Page; Part V: Driving More Visitors to Your Site; Chapter 13: Using Keywords Effectively; Reviewing Keyword Basics; Getting on the Right Keyword Track; Picking the Right Keywords for Your Landing Page
- Placing Keywords in Your Landing Page
