Search engine optimization your visual blueprint to effective Internet marketing
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing ke...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Wiley
c2008.
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| Edición: | 1st edition |
| Colección: | Visual read less, learn more.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627531106719 |
Tabla de Contenidos:
- Search Engine Optimization: Your visual blueprint for effective Internet marketing; Credits; About the Author; Author's Acknowledgments; Table of Contents; The History of Search-Engine Optimization; Chapter 1: Getting Started with Search-Engine Optimization; Choose a Topic; Find Your Target Audience; Set a Budget; Set Goals; Put a Team Together; Keep Up with Industry News; Chapter 2: Keyword Generation; An Introduction to Keyword Generation; Select Keywords; Analyze Your Competition with Compete.com; Keyword Research with KeyCompete; Analyze Your Competition with Seodigger
- Using the Wordtracker Keyword Suggestion ToolUsing the Google Keyword Suggestion Tool; Research Keywords with Keyword Discovery; Analyze Keywords with Keyword Discovery; Filter Keywords with Keyword Discovery; Chapter 3: Creating Pages; An Introduction to Creating Pages; Choose File Names; Optimize Title Tags; Optimize Meta Description Tags; Optimize Meta Keyword Tags; Create a Meta Robots Tag; Add Emphasis with Header Tags; Using Text Modifiers; Optimize Images; Create Links; Validate HTML; Chapter 4: Basic Web Site Structure; An Introduction to Basic Web Site Structure; Find Web Hosting
- Establish a Domain NameOptimize for Multiple Browsers; Plan and Design a Web Site Structure; Link within Subject Matter Themes; Design a Sitemap; Create a Company Information Page; Create a Privacy Policy; Chapter 5: Advanced Web Site Structuring; An Introduction to Advanced Web Site Structuring; Create a Robots.txt File; Using the Nofollow Attribute; Structure URLs Correctly; Protect Yourself with an .htaccess File; Using Mod_Rewrite to Rewrite URLs; Redirect Non-WWW Traffic to WWW; Redirect with 301 Redirects; Chapter 6: Creating Content; An Introduction to Content Creation
- Write for People, Not Search Engines Avoid Duplicate Content; Using Proper Keyword Density; Using Latent Semantic Content; Keep Content Current; Optimize Non-HTML Documents; Chapter 7: Creating Communities; An Introduction to Creating Communities; Create a Blog with WordPress; Create a Blog with Blogger; Write Search-Engine-Optimized Posts; Make Your Blog Successful; Create a Community with vBulletin; Create a Community with phpBB; Make Your Forum Successful; Add Reviews to Your Web Site; Chapter 8: Building Links; An Introduction to Building Links; Evaluate Competition
- Evaluate Potential Linking Partners Acquire Quality Links; Using Effective Anchor Text; Link Directory Submissions; Article Directory Submissions; Community Participation; Request One-Way Links; Buy Links; Chapter 9: Using Google Analytics; An Introduction to Google Analytics; Create an Account; Install Tracking Code; Set Conversion Goals; Exclude Your IP Address with Filters; Exclude Traffic from a Particular Domain; Include Only Certain Directories; Track External Links; Automate Reporting; Using Analytics to Find New Keywords; Set Up E-Commerce Tracking
- Insert Tracking Code on Your Thank You Page
