Socialnomics how social media transforms the way we live and do business
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, N.J. :
Wiley
c2009.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627530906719 |
Table of Contents:
- Introduction: It's a people-driven economy, stupid
- Word of mouth goes world of mouth
- Social media = preventative behavior
- Social media = braggadocian behavior
- Obama's success driven by social media
- I care more about what my neighbor thinks than what Google thinks
- Death of social schizophrenia
- Winners and losers in a 140-character world
- Next step for companies and the "glass house generation"
- Socialnomics summary.
