The momentum effect the secrets of efficient growth
One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and sla...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Wharton School Publishing an imprint of Pearson Education
2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627521206719 |
Tabla de Contenidos:
- The power of momentum
- The source of momentum
- The road to momentum Compelling insights
- Compelling value
- Compelling equity
- Power offer design
- Power offer execution
- Vibrant satisfaction
- Vibrant retention
- Vibrant engagement
- Internal momentum
- Momentum leadership.
