The momentum effect : the secrets of efficient growth

The momentum effect the secrets of efficient growth

One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and sla...

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Bibliographic Details
Other Authors: Larreche, J. C., author (author)
Format: eBook
Language:Inglés
Published: Harlow, England : Wharton School Publishing an imprint of Pearson Education 2008.
Edition:1st edition
Subjects:
Success in business.
Industrial management.
Corporations > Growth.
Libros electrónicos.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627521206719
Table of Contents:
  • The power of momentum
  • The source of momentum
  • The road to momentum Compelling insights
  • Compelling value
  • Compelling equity
  • Power offer design
  • Power offer execution
  • Vibrant satisfaction
  • Vibrant retention
  • Vibrant engagement
  • Internal momentum
  • Momentum leadership.

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