Driving growth through innovation how leading firms are transforming their futures
Offers an approach for designing and implementing an enterprise-wide innovation strategy.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers
c2008.
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| Edición: | 2nd ed., rev. and updated |
| Colección: | A BK business book
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627510706719 |
Tabla de Contenidos:
- What it takes to drive growth
- Leading innovation
- Cultivating the culture
- Fortifying the idea factory
- Mining the future
- Filling the idea funnel
- Producing powerful products
- Generating growth strategies
- Selling new ideas
- Taking action in your firm.
