Quick & painless business writing an essential guide to clear and powerful communication

Want to send an E-mail your boss will open right away? Need a knock-out proposal to seal a deal? Want to create a Web site that no customer can resist? Quick & Painless Business Writing will show you how. Yes, you can improve your writing without memorizing endless rules, perusing checklists of...

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Detalles Bibliográficos
Otros Autores: Benjamin, Susan F., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Franklin Lakes, NJ : Career Press, Inc [2007]
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627488706719
Tabla de Contenidos:
  • Five no-worry reality checks
  • Ouchless nouns
  • Noun accomplices : articles, pronouns and adjectives
  • Verbs : the power words
  • Glue words
  • Sentence savvy
  • Plain language primer : so what are the big guys afraid of?
  • Why the active voice isn't and a few words about being concise
  • Reader-focus : bowing to the king and the queen of the universe
  • The truth about tone, damn it!
  • Seducing, spinning, and sedating : all about structure
  • The paragraph : on closer inspection.