Motion graphic design applied history and aesthetics
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own w...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Focal Press
2008.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627486906719 |
Tabla de Contenidos:
- Cover; Motion Graphic Design; Title Page; Copyright Page; Brief Contents; Table of Contents; Preface; Introduction; Foreword; PART 1: Motion Graphics: A Perspective; 1 A Brief History of Motion Graphics; Precursors of Animation; Early Cinematic Inventions; Experimental Animation; Motion Graphics in Film Titles; Motion Graphics in Television; Summary; 2 Motion Graphics in Film and Television; Film Titles; Network Branding; Commercials; Public Service Announcements; Music Videos; Summary; 3 Motion Graphics in Interactive Media; The Interactive Environment; Motion Over the Web
- Motion in Informational KiosksMotion in Multimedia; Motion in DVD-Video; Summary; 4 Motion Graphics in the Environment; New Technologies; lmmersive Environments; Animated Exteriors; Digital Signage; Performance; Alternate Spaces; Summary; PART II: Pictorial and Sequential Design; 5 Motion Literacy: Choreographing Movement; The Language of Motion; Spatial Considerations; Temporal Considerations; Coordinating Movement; Summary; Assignments; 6 Images, Live-Action, and Type; Visual Properties; Image Considerations; Live-Action Considerations; Typographic Considerations
- Integrating Images, Live-Action, and TypeSummary; Assignments; 7 The Pictorial Composition; Space and Composition: An Overview; Principles of Composition; Constructing Space; Summary; Assignments; 8 The Sequential Composition; Sequential Composition: An Overview; Forms of Continuity; Forms of Discontinuity; Montage; Summary; Assignments; PART III: Putting Motion Graphics Into Practice; 9 Conceptualization; Assessment; Formulation; Cultivation; Storyboards; Animatics; Summary; 10 Animation Processes; Frame-by-Frame Animation; Interpolation: An Overview; Spatial Interpolation
- Visual InterpolationTemporal Interpolation; Coordinating Movement; Summary; 11 Motion Graphics Compositing; Compositing: An Overview; Blend Operations; Keying; Alpha Channels; Mattes; Masks; Nesting; Color Correction; Summary; 12 Motion Graphics Sequencing; Editing: An Overview; Cuts; Transitions; Mobile Framing; Establishing Pace; Establishing Rhythm; Birth, Life, and Death; Introduction and Conclusion; Summary; Index
