The fortune at the bottom of the pyramid : eradicating poverty through profits

The fortune at the bottom of the pyramid eradicating poverty through profits

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid , great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five year...

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Detalles Bibliográficos
Autor principal: Prahalad, C. K. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson 2009, c2010.
Edición:Rev. and updated 5th anniversary ed
Materias:
International business enterprises > Developing countries.
Target marketing > Developing countries.
Purchasing power > Developing countries.
Poverty > Developing countries > Prevention.
Basic needs > Marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627468206719

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