The digital handshake seven proven strategies to grow your business using social media
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley & Sons
c2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627466506719 |
Tabla de Contenidos:
- The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media; CONTENTS; FOREWORD: Ann Handley, Chief Content Officer, MarketingProfs; PREFACE: THE INSURGENT CONSUMER; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INTRODUCTION: A NEW COMMUNICATIONS PARADIGM; PURPOSE OF THE DIGITAL HANDSHAKE; WHAT IS A ''DIGITAL HANDSHAKE?''; WHAT'S IN THE DIGITAL HANDSHAKE?; WHO THIS BOOK WAS WRITTEN FOR; PART I: FIVE CONSUMER TRENDS TURNING THE WORLD UPSIDE DOWN; CHAPTER ONE: Consumer Skepticism Is at an All-Time High; CHAPTER TWO: The Media Is Fragmented and So Is the Audience
- CHAPTER THREE: Who Is In Control of the Marketing Message?CHAPTER FOUR: Businesses, Improve Your Aim; CHAPTER FIVE: Customers Are Mad as Hell, and They're Not Going to Take It Anymore; CHAPTER SIX: What's a Marketer to Do?; PART II: SEVEN PROVEN STRATEGIES TO GROW YOUR BUSINESS; CHAPTER SEVEN: Business Blogging: Your Social Media Marketing Headquarters; CHAPTER EIGHT: Social Networks Strengthen Your Social Graph; CHAPTER NINE: Niche Online Communities Can Benefit Your Business; CHAPTER TEN: Microblogging: Social Media Marketing in 140 Characters or Less
- CHAPTER ELEVEN: Lights! Camera! Action! Use Online Video to Market Your BusinessCHAPTER TWELVE: Podcasting; CHAPTER THIRTEEN: PR 2.0; CHAPTER FOURTEEN: Other Social Media Marketing Tools; PART III: PUTTING THE TOOLS TO GOOD USE; CHAPTER FIFTEEN: A Brief Word About Web Sites, E-mail Marketing, and Search Engines; CHAPTER SIXTEEN: Listening Is the New Marketing; CHAPTER SEVENTEEN: Now That You've Listened, It's Time to Engage; CHAPTER EIGHTEEN: Measuring the Effectiveness of Your Social Media Marketing Plan; CONCLUSION; NOTES; INDEX
