The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only commu
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons, Inc
2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627454606719 |
Tabla de Contenidos:
- The New Rules of Marketing and PR; Contents; Foreword; Introduction; The New Rules; Trying to Write Like a Blog, But in a Book; Showcasing Innovative Marketers; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Chapter 2: The New Rules of Marketing and PR; Chapter 3: Reaching Your Buyers Directly; Part II: Web-Based Communications to Reach Buyers Directly; Chapter 4: Blogs: Tapping Millions of Evangelists to Tell Your Story; Chapter 5: The New Rules of News Releases
- Chapter 6: Audio Content Delivery through PodcastingChapter 7: Forums, Wikis, and Your Targeted Audience; Chapter 8: Going Viral: The Web Helps Audiences Catch the Fever; Chapter 9: The Content-Rich Web Site; Part III: Action Plan for Harnessing the Power of the New Rules; Chapter 10: You Are What You Publish: Building Your Marketing and PR Plan; Chapter 11: Online Thought Leadership to Brand Your Organization as a Trusted Resource; Chapter 12: How
