The New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only commu

Detalles Bibliográficos
Autor principal: Scott, David Meerman (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, Inc 2008.
Edición:1st edition
Materias:
Internet marketing.
Public relations.
Business.
Internet marketing
Public relations
Commerce
Business & Economics
Marketing & Sales
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627454606719

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