The mobile DJ handbook how to start and run a profitable mobile disc jockey service
The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect g...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Focal Press
2003.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627452606719 |
Tabla de Contenidos:
- Cover; Mobile DJ Handbook; Copyright; Table of Contents; Foreword; Acknowledgments; Introduction; About the Author; Chapter 1. Your 21st Century Mobile DJ Service; Creating Prosperity and Success; Becoming a Professional; ""Newbies"" versus ""Bottom-Feeders""; DJ Schools and Apprenticeships; Establishing Your Business; Choosing a Business Name; Registering Your DJ Service; Developing a Sound Financial Plan; When You Become a Golden Oldie; Accounting and Bookkeeping; Opening a Merchant Account; Toll-Free Service; Legal and Accounting Advice; Profitable Additions to Your DJ Service
- Setting Up an OfficeTracking Clients and Gigs; Letterhead and Contracts; Obtaining Insurance; Buying a Franchise; Chapter 2. Getting Top Billing; Creating a Reputation; Preparing for Events; Professional Attire and Etiquette; Dealing with Clients; Customer Service; DJ Associations; DJ Conventions; Chapter 3. The Interactive DJ; Getting the Crowd Going; Microphone Skills; Ice Breakers; Dances, Contests, and Games; Participation Dances; Contests and Games; Karaoke; Party Props; Chapter 4. Getting Geared Up; Where to Buy; Sound Equipment and Accessories; Accessories; Lighting Equipment
- Party Favors (Swag)Personal and Travel Items; System Components; Transporting Your Gear; Set-Up Tips; Acknowledgment; Chapter 5. Your Music Collection; Music Library Essentials; Music Services, Products, and Outlets; New Music Services; Remix Services; Music Video; DJ Specialty Outlets; Play Lists; Latin Music; Swing Music; Chapter 6. Marketing and Advertising; The Marketplace; Promotional Items; Digital Business Cards; Brochures and Cover Letters; Direct Mail; Free Publicity; Sample Press Releases; Advertising Sources; Newspapers and Publications; Yellow Pages; Bridal Shows; Trade Deals
- TelemarketingProducing a Web Site; Clubs and Organizations; Schools; Mobile Mitzvah Marketing; Chapter 7. Party Possibilities; Weekend and Weekday Events; Wedding Receptions; Bridal Party Introductions; Bar/Bat Mitzvahs; The Corporate Market; Holiday Party Tips; Chapter 8. Multi-System and Full-Service Operations; Hiring Mobile DJs and Dancers; DJ Compensation; Motivation and Recognition; Performance; Disciplinary Action and Termination; No-Compete Contracts; Creating an Employment Manual; Treat Your Employees Well; DJ Training Program; Office Relocation; Multiple Systems and Inventory
- Advertising ChangesFranchising and Multiple Locations; Chapter 9. Selling Your Services; Pricing Competitively; Getting Paid What You Are Worth; Selling over the Phone; In-Person Consultations; Using DVD/Video as a Sales Tool; Handling Deposits and Payments; Generating Referrals; Tips for Maximizing Your Profit; A Sound Reinforcement Idea; Chapter 10. Tech Talk; Sound Reinforcement Terms; Chapter 11. How's Your Form?; Sample Client Contract; Sample Wedding Party Introduction Sheet; Sample Employment Agreement; Chapter 12. Records of Success; Interviews with America's Top DJs; Appendix; Index
