The design of things to come : how ordinary people create extraordinary products
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato pe...
| Autor Corporativo: | |
|---|---|
| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Wharton School Pub
2005
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627444506719 |
Tabla de Contenidos:
- The new breed of innovator
- Pragmatic innovation: the new mandate
- The art and science of business
- Identifying today's trends for tomorrow's innovations
- Design for desire: the new product prescription
- The powers of stakeholders: people fueling innovation
- B-to-B innovation: the new frontier of fantasy
- Making decisions for profit: success emerging from chaos
- A process for product innovation
- Creating a blanket of IP to protect your brand from the elements
- To hire consultants or build internally: that is the question
- Epilogue: The powers of innovation: the new economy of opportunity.
