Managing markets and customers
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Cha...
| Autor Corporativo: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier : eLearn
c2009.
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| Edición: | 1st ed |
| Colección: | Management extra.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627438506719 |
Tabla de Contenidos:
- Management Extra MANAGING MARKETS AND CUSTOMERS; Copyright; Contents; List of activities; List of figures; List of tables; Series preface; Introduction: A customer facing culture; 1 A framework for market orientation; The shape of marketing; The marketing mix; What managers need to know; Customer characteristics; Recap; More @; 2 Customer value; Happy employees; Customer-based values; Managing the relationship; Partnerships; Recap; More @; 3 Positioning, branding and pricing; Positioning; What is a brand?; Is the price right?; Who are the decision-makers?; Recap; More @; 4 Customer challenge
- ProductsServices; Keeping the customer satisfied; Legislation and ethics; Monitoring and reinforcing customer satisfaction; Recap; More @; 5 Competitive advantage; The leading edge; The impact of technology; Recap; More @; References
