Branding for dummies
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Indianapolis, IN :
Wiley Pub., Inc
c2007.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627436206719 |
Tabla de Contenidos:
- Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index
