Creativity and innovation for managers
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann in association with the Institute of Management
1999.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627432306719 |
| Summary: | Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.<BR |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (123 p.) |
| Bibliography: | Includes bibliographical references (p. [103]-108) and index. |
| ISBN: | 9781136413278 9781282329539 9786612329531 9780080503387 |
