Creativity and innovation for managers
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management...
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| Format: | eBook |
| Language: | Inglés |
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Oxford ; Boston :
Butterworth-Heinemann in association with the Institute of Management
1999.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627432306719 |
Table of Contents:
- Creativity and Innovation for Managers; Copyright; Contents; Preface; Chapter 1 Innovation in brief; Chapter 2 Innovation emerges; Chapter 3 The mechanics of innovation; Chapter 4 The innovation powerhouses; Chapter 5 Swamps and alligators; Chapter 6 A moment's pause; Chapter 7 Innovation in context; Chapter 8 Innovation SWOT; Chapter 9 Innovation agenda; Chapter 10 Finding out more; Index
