Private sector and poverty progress at the bottom of the pyramid during 2004-2009
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid , great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five year...
Main Author: | |
---|---|
Format: | eBook |
Language: | Inglés |
Published: |
Upper Saddle River, N.J. :
Wharton School Pub
2009.
|
Edition: | 1st edition |
Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627416906719 |