Private sector and poverty progress at the bottom of the pyramid during 2004-2009

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid , great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five year...

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Bibliographic Details
Main Author: Prahalad, C. K. (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub 2009.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627416906719

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