Complete web monitoring
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring de...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Sebastopol, California :
O'Reilly
2009
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| Edition: | First edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627415406719 |
Table of Contents:
- Table of Contents; Preface; How to Use This Book; What Will and Won't Be Covered; Who You Are; What You Know; Conventions Used in This Book; Using Code Examples; How to Contact Us; Vendor Policy; Safari® Books Online; Reviewers; Acknowledgments; Part I. The Business Of Web Monitoring; Chapter 1. Why Watch Websites?; A Fragmented View; Out with the Old, in with the New; A Note on Privacy: Tracking People; Chapter 2. What Business Are You In?; Media Sites; Business Model; Transactional Sites; Business Model; Collaboration Sites; Business Model; Software-as-a-Service Applications; Business Model
- Chapter 3. What Could We Watch?How Much Did Visitors Benefit My Business?; Conversion and Abandonment; Click-Throughs; Offline Activity; User-Generated Content; Subscriptions; Billing and Account Use; Where Is My Traffic Coming From?; Referring Websites; Inbound Links from Social Networks; Visitor Motivation; What's Working Best (and Worst)?; Site Effectiveness; Ad and Campaign Effectiveness; Findability and Search Effectiveness; Trouble Ticketing and Escalation; Content Popularity; Usability; User Productivity; Community Rankings and Rewards; How Good Is My Relationship with My Visitors?
- LoyaltyEnrollment; Reach; How Healthy Is My Infrastructure?; Availability and Performance; Service Level Agreement Compliance; Content Delivery; Capacity and Flash Traffic: When Digg and Twitter Come to Visit; Impact of Performance on Outcomes; Traffic Spikes from Marketing Efforts; Seasonal Usage Patterns; How Am I Doing Against the Competition?; Site Popularity and Ranking; How People Are Finding My Competitors; Relative Site Performance; Competitor Activity; Where Are My Risks?; Trolling and Spamming; Copyright and Legal Liability; Fraud, Privacy, and Account Sharing
- What Are People Saying About Me?Site Reputation; Trends; Social Network Activity; How Are My Site and Content Being Used Elsewhere?; API Access and Usage; Mashups, Stolen Content, and Illegal Syndication; Integration with Legacy Systems; The Tools at Our Disposal; Collection Tools; Search Systems; Testing Services; Chapter 4. The Four Big Questions; What Did They Do?; How Did They Do It?; Why Did They Do It?; Could They Do It?; Putting It All Together; Analyzing Data Properly; Always Compare; Segment Everything; Don't Settle for Averages; A Complete Web Monitoring Maturity Model
- Level 1: Technical DetailsLevel 2: Minding Your Own House; Level 3: Engaging the Internet; Level 4: Building Relationships; Level 5: Web Business Strategy; The Watching Websites Maturity Model; Part II. Web Analytics, Usability, and the Voice of the Customer; Chapter 5. What Did They Do?: Web Analytics; Dealing with Popularity and Distance; The Core of Web Visibility; A Quick History of Analytics; From IT to Marketing; JavaScript collection let marketing bypass IT; Search engines changed the reports marketers wanted; Service models meant pay-as-you-go economics
- From Hits to Pages: Tracking Reach
