Interactive television production

Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production....

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Detalles Bibliográficos
Otros Autores: Gawlinski, Mark., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Oxford : Focal Press 2003.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627411006719
Tabla de Contenidos:
  • Front Cover; Interactive Television Production; Copyright Page; Contents; This book; Acknowledgements; Chapter 1: What is interactive television?; Chapter 1 in 30 seconds . . .; Introduction; The different types of interactive television; Why bother with interactive television?; A concise history of interactive television; In-depth: Winky Dink and You; Actions; Chapter 2: The technology; Chapter 2 in 30 seconds . . .; Interactive television technologies; The viewer; The television set; The transmission network or platform; In-depth: MPEG-2; In-depth: DVB and ATSC
  • Interactive television set-top boxesSynchronisation of video and interactive content; Attempts at standardisation; Case studies; Actions; Chapter 3: Making money; Chapter 3 in 30 seconds . . .; The commercial attractions of television; Characteristics of commercially successful interactive television services; Revenue sources; Case Studies; Actions; Chapter 4: Production; Chapter 4 in 30 seconds . . .; Overview of television, software and web site production; The production process step by step; In-depth: An example interactive television budget
  • In-depth: The interactive television production teamProduction tools; Case studies; Actions; Chapter 5. Usability and design; Chapter 5 in 30 seconds . . .; Fundamentals of usability and design; The television experience; Design checklist; Case studies; Actions; Chapter 6. The future; Chapter 6 in 30 seconds . . .; Must-have interactive television; A social future; Power to the people; This book in 30 seconds . . .; Actions; Interactive television glossary; Sources; Index