Creating powerful radio getting, keeping & growing audiences : news, talk, information & personality : broadcast, HD, satellite & Internet
Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next l...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Focal
2007.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627405606719 |
Tabla de Contenidos:
- Cover; Title; Copyright Page; Dedication Page; Contents; Permissions; Foreword; Acknowledgments; Introduction; About the Author; 1 Creating Powerful Radio; 2 Finding and Developing Talent; 3 Generators and Reactors; 4 Performance and Formatics; 5 Morning Shows; 6 From Rock to Talk; 7 Talk Shows; 8 Integrating News and Talk; 9 Interviews; 10 Show Prep; 11 Producers; 12 Call Screening; 13 High-Ego Talent; 14 News; 15 Traffic and Weather Together; 16 Newswriting; 17 News Anchoring; 18 Multi-version News; 19 Integrating Radio and TV News; 20 Public Service Announcements; 21 Avoiding Burnout
- 22 Airchecking23 Promotion; 24 Sales and Commercials; 25 LifeStage Demographics; 26 Research; 27 Final Notes; Resources; Index
