Twitter marketing for dummies
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a s...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2009.
2010. |
| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627391106719 |
Tabla de Contenidos:
- ""Twitter Marketing for Dummies""; ""About the Author""; ""Dedication""; ""Author�s Acknowledgments""; ""Contents at a Glance""; ""Table of Contents""; ""Introduction""; ""About This Book""; ""Foolish Assumptions""; ""Conventions Used in This Book""; ""How This Book Is Organized""; ""Icons Used in This Book""; ""Where to Go from Here""; ""Part I: The Future of Twitter in Business""; ""Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business""; ""Understanding How Twitter Works""; ""Using Twitter in Your Business""; ""Marketing on Twitter""
- ""Chapter 2: Getting Started with Twitter""""Signing Up with Twitter""; ""Understanding Twitter Basics""; ""Twitter Software You Can Use""; ""Part II: Building and Implementing Your Twitter Marketing Roadmap""; ""Chapter 3: Combining New and Old Media Marketing""; ""Applying Old-School Marketing and Principles""; ""Working with New Media Tools and Techniques""; ""Tweeting to Find Warm Sales Leads""; ""Deciding What to Tweet About""; ""Chapter 4: Planning Your Twitter Marketing Strategy""; ""Setting a Destination for Your Marketing Strategy""; ""Implementing Your Plan""
- ""Chapter 5: Being Productive with Your Twitter Marketing Plan""""Creating a Time-Management Strategy for Twitter""; ""Using Third-Party Tools to Be More Productive with Twitter""; ""Making the Most of Your Time on Twitter""; ""Chapter 6: Measuring the Success of Your Marketing Plan""; ""Measuring Your Advertising and Marketing Efforts""; ""Tracking and Increasing Your Influence on Twitter""; ""Engaging Others on Twitter""; ""Part III: Devising Online Strategies for Twitter Marketing Domination""; ""Chapter 7: Building Your Personal Twitter Tribe""; ""Building Your Twitter Network""
- ""Quantity Over Quality""""The Pros and Cons of Auto-DMs""; ""Chapter 8: Leveraging Your Twitter Tribe""; ""The Power of the Retweet""; ""Tracking Your Followers by Using TwitterCounter""; ""Tracking When You Lose Followers with Qwitter""; ""Showing Your Followers That You Value Them""; ""Chapter 9: Reaching Your Customers""; ""Finding Your Customers on Twitter""; ""Empowering Current Customers to Spread the Message""; ""Driving Traffic to Your Web Site or Blog""; ""Understanding What Etiquette Has to Do with Twitter Marketing""; ""Chapter 10: Creating Quality Content on Twitter""
- ""Generating Quality Content""""Developing Your Story on Twitter""; ""Keeping Up with Trends on Twitter""; ""The Art of the Hashtag""; ""Part IV: Implementing Twitter Strategies for Offline Marketing Domination""; ""Chapter 11: Promoting to Attract Sales Leads""; ""Avoiding Interruption Marketing Tactics on Twitter""; ""Making the Most of Twitter Keywords""; ""Promoting Your Niche by Using Tweets""; ""Promoting Your Content Through Discussion""; ""Chapter 12: Improving Your Customer Service""; ""Can I Help? Twitter Customer Service from Comcast""; ""Empowering Your Customer Service""
- ""Practicing the Art of Listening""
