Starting an iPhone application business for dummies
How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them eff...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
2009.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627384906719 |
Tabla de Contenidos:
- Starting an iPhone Application Business for Dummies; About the Authors; Dedication; Contents at a Glance; Table of Contents; Introduction; About This Book; And Just Who Are You?; Icons Used in This Book; Where to Go from Here; Part I: Surveying the Marketplace; Chapter 1: The Wide, Wide World of iPhone App Development; Touring the Apple App Store; Apple's Free Marketing; The Frictionless Selling Experience; Global Distribution; How iPhone App Developers Positioned Themselves; Entering the Marketplace with a New Application; Connecting with Apple's Strategy and Vision
- Chapter 2: Understanding the iPhone PlatformApple's Entry into Mobile Computing; iPhone Location-Aware Capabilities; iPhone Networking Capabilities; iPhone Hardware and Accessories; Unique iPhone Capabilities; iPhone 1.0, 2.0, 3.0, and Beyond; Chapter 3: Pricing and Revenue Models; Identifying Revenue Streams; Estimating Income; Maximizing Sales; Part II: Pinpointing the Business Offering; Chapter 4: Coming Up with a Winning Idea; Analyzing Your Competition; Generating Ideas; Creating Barriers to Competition; Protecting Your Intellectual Property
- Chapter 5: Leveraging Brand, Skills, and ContentLooking at the Big Picture; Understanding Your Corporate Culture; Putting Goals into Practice; Writing Your Business Plan; Chapter 6: Collaborating Internally and Externally; Getting an Idea of What is in the Marketplace; Utilizing Resources to Help You; Chapter 7: Sizing Up the Competition; Using Competitive-Analysis Tools to Analyze the Competition; Use a Spreadsheet to Make Feature-Comparison Charts; Finding Information Sources; Finding Paid Research; Listening to the Buzz; Part III: Lay the Groundwork; Chapter 8: Registering with Apple
- Your Relationship with ApplePreparing Your Data; Signing Up with Apple As an iPhone App Developer; Lining Up Your Requirements; Chapter 9: Understanding the Development Tools; Getting Set Up as a Developer; iPhone Development Tools Overview; Third-Party Tools; Chapter 10: Staffing Your Team; Identifying the Team Positions; Filling the Gaps on your Team; Effective Outsourcing; Part IV: Assemble Your iPhone Application; Chapter 11: Building Your Application Specifications; Creating an Application Blueprint; Looking at the Role of Quality Assurance; Chapter 12: Assembling Your Development Team
- Tooling Around with Your Programming SkillsHiring an iPhone App Developer; Estimating Development Costs; Getting Contracts in Place; Chapter 13: Greenlighting the Budget; Counting Up the Costs of Developing Your App; Funding Your Project; Chapter 14: Managing the Development Process; Setting Up Hierarchy and Roles; Establishing a Timeline; The Software Development Process; Submitting Your Completed App; Part V: Market to the Masses; Chapter 15: Capturing Free Publicity; The Importance of Getting Reviewed; High-Profile Endorsements; Writing Articles; Chapter 16: Building the Buzz
- How to Set Up a Blog
