Yes we did : an inside look at how social media built the Obama brand

Yes we did an inside look at how social media built the Obama brand

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did , new media strateg...

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Detalles Bibliográficos
Autor principal: Harfoush, Rahaf (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, Calif. : New Riders c2009.
Edición:1st edition
Colección:Voices that matter.
Materias:
Obama, Barack.
Presidents > United States > Election > 2008.
Presidential candidates > United States.
Political campaigns > United States.
Social media > Marketing.
Social networks > Computer network resources.
United States > Politics and government > 2001-2009.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627383206719
Tabla de Contenidos:
  • Part one. The underdog: the rise of a movement. Introducing the junior senator
  • Up against the Clintons
  • The road to Denver
  • Understanding the past
  • Personal experience: Welcome to Obama land
  • Part two. The candidate: creating a compelling vision. Personalp experience: The race is on
  • The birth of a global brand
  • My.barackobama.com
  • Neighbor to neighbor
  • Email
  • Text messaging & mobile
  • The blog
  • Social networks
  • Video
  • Analytics and online ads
  • Part three. The president: a new beginning
  • Personal experience: Election day
  • The new face of government.

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