Yes we did : an inside look at how social media built the Obama brand

Yes we did an inside look at how social media built the Obama brand

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did , new media strateg...

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Detalles Bibliográficos
Autor principal: Harfoush, Rahaf (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, Calif. : New Riders c2009.
Edición:1st edition
Colección:Voices that matter.
Materias:
Obama, Barack.
Presidents > United States > Election > 2008.
Presidential candidates > United States.
Political campaigns > United States.
Social media > Marketing.
Social networks > Computer network resources.
United States > Politics and government > 2001-2009.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627383206719

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