A master class in brand planning the timeless works of Stephen King

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25...

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Detalles Bibliográficos
Autor principal: King, Stephen, 1931-2006 (-)
Otros Autores: Lannon, Judie, Baskin, Merry
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons c2007.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627380406719

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