Innovation leaders how senior executives stimulate, steer and sustain innovation
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, England ; Hoboken, N.J. :
Jossey-Bass
c2008.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627368706719 |
Tabla de Contenidos:
- INNOVATION LEADERS; CONTENTS; PREFACE: MAPPING THE INNOVATION LEADERSHIP TERRITORY; ACKNOWLEDGMENTS; PART I: DEFINING AND CHARACTERIZING INNOVATION LEADERS; CHAPTER 1: A SPECIAL FORM OF LEADERSHIP FOR INNOVATION?; CHAPTER 2: WHAT'S SPECIAL ABOUT INNOVATION LEADERS?; CHAPTER 3: STIMULATING BOTTOM-UP INNOVATION; CHAPTER 4: STEERING INNOVATION TOP DOWN; CHAPTER 5: APPOINTING AN INNOVATION CONDUCTOR1; PART II: THE LEADERSHIP IMPERATIVES OF INNOVATION STRATEGIES; CHAPTER 6: RECOGNIZING THE LEADERSHIP IMPERATIVES OF YOUR INNOVATION STRATEGY
- CHAPTER 7: LEADING THE DEVELOPMENT OF NEW/IMPROVED PRODUCTS OR SERVICES REQUIRED: TEAM SPORTS COACHES TO FOSTER INNOVATION DISCIPLINECHAPTER 8: LEADING THE CREATION OF A TOTALLY NEW PRODUCT OR SERVICE CATEGORY REQUIRED: NO-NONSENSE SPONSORS TO STEER THE NEW VENTURE1; CHAPTER 9: LEADING THE CREATION OF A TOTALLY NEW BUSINESS SYSTEM OR MODEL REQUIRED: PRAGMATIC ARCHITECTS TO PUT ALL SYSTEM ELEMENTS IN PLACE; CHAPTER 10: LEADING THE DEVELOPMENT OF NEW/IMPROVED CUSTOMER SOLUTIONS REQUIRED: CONDUCTORS TO DELIVER AN ENHANCED CUSTOMER EXPERIENCE; PART III: DEVELOPING A CADRE OF INNOVATION LEADERS
- CHAPTER 11: BUILDING AN INNOVATION LEADERSHIP ENVIRONMENT: THE LOGITECH CASE1CHAPTER 12: ATTRACTING, DEVELOPING AND KEEPING INNOVATION LEADERS; APPENDIX A: INNOVATION IN LEADERSHIP AND ORGANIZATIONAL CULTURE MODELS; APPENDIX B: GUIDELINES FOR USING THE IDEO VIDEO FOR 'IDEA MANAGEMENT' TRAINING; APPENDIX C: FACTORS AFFECTING THE INNOVATION CLIMATE OF A COMPANY; INDEX
