Managing in the media
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarl...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK ; Boston :
Focal Press
2001.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627353306719 |
Tabla de Contenidos:
- Managing in the Media; Copyright; Contents; Preface; Acknowledgements; Statement on reference sources; Introduction; Part 1: The media environment; Chapter 1 The media industry - into the millennium; 1.1 Summary; 1.2 Objectives and key issues; 1.3 The audiovisual industry - past and present; 1.4 The implications of the restructuring of British broadcasting; 1.5 The global industry; 1.6 The independents and the broadcasters - a new model of contractual relationships; 1.7 The independent production sector (IPS); 1.8 The origins of the independent production sector (IPS)
- 1.9 Technology and legislation1.10 The growth of the independent production sector (IPS); 1.11 The future - into the digital age; 1.12 References; Chapter 2 British public service broadcasting; 2.1 Summary; 2.2 Objectives and key issues; 2.3 Introduction to policy as a critical concept and managerial tool; 2.4 Introduction to key terms and definitions; 2.5 The concept of public service broadcasting in the UK and elsewhere; 2.6 The history of British public service broadcasting; 2.7 References; 2.8 Further reading; Chapter 3 British film policy; 3.1 Summary; 3.2 Objectives and key issues
- 3.3 British film policy3.4 History of past measures; 3.5 Recent developments; 3.6 References; 3.7 Further reading; Chapter 4 European Union media policy; 4.1 Summary; 4.2 Objectives and key issues; 4.3 History of the European Union; 4.4 The structure of the EU; 4.5 European Union media policy; 4.6 Issues of co-production; 4.7 MEDIA I and II programmes; 4.8 References; 4.9 Further reading; Chapter 5 Mass media theory; 5.1 Summary; 5.2 Objectives and key issues; 5.3 The mass media and society; 5.4 Media theory and philosophy; 5.5 The stratification of media products
- 5.6 Sociology and technology5.7 Language and meaning; 5.8 The auteur debate; 5.9 References; 5.10 Further reading; Chapter 6 Media and its cultural implications; 6.1 Summary; 6.2 Objectives and key issues; 6.3 The audience; 6.4 The development of the Hollywood system; 6.5 Realism; 6.6 Modernism and the avant-garde in film; 6.7 The age of fragmentation; 6.8 References; 6.9 Further reading; Part 2: Management theories and applications to the media industry; Chapter 7 The growth of business in the audiovisual industry; 7.1 Summary; 7.2 Objectives and key issues
- 7.3 The independent industrial scene7.4 The role of the entrepreneur; 7.5 Greiner's development model; 7.6 The role of the SME in the industrial reorganisation of the UK film and television industry; 7.7 The boundaries of the firm; 7.8 The relationship between the supplier and buyer; 7.9 References; 7.10 Further reading; Chapter 8 Behaviour in media organisations and organisational behaviour; 8.1 Summary; 8.2 Objectives and key issues; 8.3 The employment landscape; 8.4 Who wants to be in the media industry?; 8.5 Group behaviour; 8.6 Innovation and creativity
- 8.7 The culture of the organisation
