The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide incl...

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Bibliographic Details
Main Author: Scott, David Meerman (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley c2009.
Edition:Rev. and updated
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627309806719
Description
Summary:For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Item Description:Includes index.
Physical Description:xxxi, 287 p.
Available also in a print ed
Bibliography:Includes bibliographical references.