The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide incl...

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Detalles Bibliográficos
Autor principal: Scott, David Meerman (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley c2009.
Edición:Rev. and updated
Materias:
Internet marketing.
Public relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627309806719

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