Cita APA (7a ed.)

Scott, D. M. (2009). The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly (Rev. and updated.). Wiley.

Cita Chicago Style (17a ed.)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Rev. and updated. Hoboken, N.J.: Wiley, 2009.

Cita MLA (9a ed.)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Rev. and updated. Wiley, 2009.