33 million people in the room how to create, influence, and run a successful business with social networking
“Juliette Powell has provided a timely crash course on how to leverage your business’s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.” —Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 “Reading...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, New Jersey :
FT Press
2008.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627284606719 |
Tabla de Contenidos:
- The power of social networks
- Getting on and getting started
- Making social networks work for you
- The strength of the microcelebrity
- The need for authenticity
- The feedback loop
- Social capital--cultural capital--financial capital
- Virality and communities : opportunities in distribution
- Crowdsourcing and cocreating: opportunities in production
- Opening the channels, inside and out: opportunities in communication
- Success is where you find it.
