The Constant Contact guide to email marketing
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your emai...
| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
c2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627280806719 |
Tabla de Contenidos:
- The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Ten Keys to Your Overall Email Marketing Success; Ten Things Your Customers Expect You to Do; Ten Ways to Get Your Business in Trouble with Email; Ten Reasons to Use an Email Marketing Service Provider; Chapter 2: The Power of Email Relationships; Building Customer Relationships with the Constant Contact Cycle; Four Examples and Rewards of Running a Relationship Business; Chapter 3: Making Money: The Economics of Email
- How to Maximize the Return on Your Email Marketing DollarsReaping the Soft Benefits of Email Marketing; Chapter 4: The Benefits of Permission-Based Email Marketing; Is Your Email Glamorous or Spam-orous?; Adhering to the CAN-SPAM Act; How Four Types of Permission Can Make or Break Your Strategy; Chapter 5: Building a Quality Email List; Finding Places to Make Valuable Connections; Mapping Out Your Connection Points; Tips for Maximizing Email Address Collection; Chapter 6: Making Your Email List More Valuable; Strike While the Iron Is Hot; Increasing the Value of a List over Time
- Chapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know About
- Chapter 10: Making Introductions: Subject Lines, From Lines, and FrequencyEmail From Lines: Do I Know You?; Subject Lines: Do I Care?; Email Frequency and Length: Do I Have Time?; Chapter 11: Email Filters and Other Delivery Challenges; Email Filtering, Bouncing, and Blocking; Maximizing Delivery: Nontechnical Issues; Maximizing Delivery: Technical Issues; Chapter 12: Tracking and Improving Email Campaigns; Why Tracking Is Important for Building Relationships; How Tracking Works; What to Do About Tracking Data; Chapter 13: Collecting More Feedback with Surveys
- The Benefits of Ongoing FeedbackHow to Ask the Right Questions; Four Key Places to Collect Feedback; Chapter 14: Getting Beyond the Inbox; Creating and Managing an Email Archive; The Benefits of an Email Archive; About the Author; About Constant Contact; Index
