Cita APA (7a ed.)

Product Development & Management Association Staff Content Provider, Kahn, K. B. A., Kahn, K. B., Castellion, G., & Griffin, A. (2004). The PDMA Handbook of New Product Development (2nd ed.). Wiley Imprint.

Cita Chicago Style (17a ed.)

Product Development & Management Association Staff Content Provider, Kenneth B Author Kahn, Kenneth B. Kahn, George Castellion, y Abbie Griffin. The PDMA Handbook of New Product Development. 2nd ed. [Place of publication not identified]: Wiley Imprint, 2004.

Cita MLA (9a ed.)

Product Development & Management Association Staff Content Provider, et al. The PDMA Handbook of New Product Development. 2nd ed. Wiley Imprint, 2004.