The fortune at the bottom of the pyramid
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, N.J. :
Wharton School Pub
c2006.
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| Edición: | Wharton School Pub. pbk ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627251006719 |
