Cita APA (7a ed.)

Prahalad, C. K., & Prahalad, C. K. C. (2006). The fortune at the bottom of the pyramid (Wharton School Pub. pbk ed.). Wharton School Pub.

Cita Chicago Style (17a ed.)

Prahalad, C. K., y C. K Contributor Prahalad. The Fortune at the Bottom of the Pyramid. Wharton School Pub. pbk ed. Upper Saddle River, N.J.: Wharton School Pub, 2006.

Cita MLA (9a ed.)

Prahalad, C. K., y C. K Contributor Prahalad. The Fortune at the Bottom of the Pyramid. Wharton School Pub. pbk ed. Wharton School Pub, 2006.