No such thing as over-exposure : inside the life and celebrity of Donald Trump

No such thing as over-exposure inside the life and celebrity of Donald Trump

With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man - until now.

Bibliographic Details
Main Author: Slater, Robert, 1943- (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, NJ : Prentice Hall c2005.
Edition:1st edition
Subjects:
Trump, Donald, > 1946-
Businessmen > United States > Biography.
Real estate developers > United States > Biography.
Public relations > United States > Case studies.
Success in business > United States > Case studies.
Entrepreneurship > United States > Case studies.
Businessmen > United States > Biography
Real estate developers > United States > Biography
Public relations > United States > Case studies
Success in business > United States > Case studies
Entrepreneurship > United States > Case studies
Economic History
Business & Economics
Electronic books.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627248806719
Table of Contents:
  • Forging an image
  • Seizing an island
  • The value of celebrity
  • The nurturing of a name
  • Suddenly, a household name.

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