Strategic planning for dummies
If you're starting a new business or planning your business's future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage - no matter what business...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2007.
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| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627222406719 |
Tabla de Contenidos:
- Strategic Planning For Dummies; About the Author; Author's Acknowledgments; Dedication; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Laying the Foundation for Your Strategic Plan; Chapter 1: What Is Strategic Planning Anyhow?; Clearing Up the Confusion about Strategic Planning; The Strategic Plan's Key Elements; Tips for Better Strategic Planning; Warning Signs That You Need This Book
- Chapter 2: Why Strategic Planning Impacts Your GrowthReason # 1: Strategic Planning Is the Leading Management Tool; Reason # 2: Failing to Plan Is Planning to Fail; Reason # 3: The Best of the Best Do It; Reason # 4: You Get Better Results (I Promise); Putting Planning into Action Today; Chapter 3: Getting Set Up for Successful Planning; The Elements of a Strategic Plan; Before You Start, Are You Ready?; The Step-by-Step Strategic Planning Process and Timeframe; Selecting Your Planning Team; Going It Alone or Hiring a Facilitator; Futurecasting: Visualizing the Future
- Part II: Looking Backward to Move ForwardChapter 4: Taking Lessons from the Past; Reviewing What Happened Last Year; Evaluating Your Products and Services; Putting Your Portfolio Together (In the Matrix); Looking at Your Financial Performance; Chapter 5: Focusing on What You Do Best; Knowing Your Competitive Advantage; Uncovering Your Advantages; Pinpointing Your Competitive Advantage; Using Your Advantages Now; Chapter 6: Refining Your Mission, Vision, and Values; Assessing Your Mission; Evaluating Your Organizational Values; Visioning: Focusing in on Your North Star
- Finalizing Your Strategic FoundationPart III: Sizing Up Your Current Situation; Chapter 7: Assessing Your Business and Its Capabilities; Identifying Your Strengths and Weaknesses; Assessing Your Capabilities; Examining Your Resources; Process: Connecting Your Capabilities and Resources; Checking Your Profit Margins; Chapter 8: Seeing Your Business Through Your Customers' Eyes; Getting to Know Your Most Valuable Customers; Digging into Why Your Customers Are Your Customers; Uncovering How You Deliver Value to Your Customers; Kicking Your Value Up a Notch
- Chapter 9: Assessing Your Strategic Position in a Dynamic EnvironmentIdentifying Opportunities and Threats; Seeing the Future; Finding Opportunities in Your Operating Environment; Monitoring Your Industry; Analyzing Your Competition; Analyzing Your Market; Summarizing Your Opportunities and Threats; Finishing Your SWOT Analysis; Part IV: Moving Your Organization into the Future; Chapter 10: Growth: It's Not Just for Kids Anymore; Strategizing How to Grow; Executing Your Growth Strategy; Evaluating What Path to Take; Chapter 11: Finding New Customers; Researching New Markets
- Defining Your Target Markets
