The fortune at the bottom of the pyramid : [eradicating poverty through profits : enabling dignity and choice through markets]

The fortune at the bottom of the pyramid [eradicating poverty through profits : enabling dignity and choice through markets]

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid . Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the...

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Detalles Bibliográficos
Autor principal: Prahalad, C. K. (-)
Otros Autores: Prahalad, C., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Wharton School Pub c2005.
Edición:1st edition
Materias:
International business enterprises > Social aspects > Developing countries.
Non-governmental organizations > Developing countries.
Poor > Developing countries.
Economic assistance > Developing countries.
Globalization > Economic aspects > Developing countries.
Management
Business & Economics
Industrial Management
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627222106719

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