The employer brand bringing the best of brand management to people at work
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
2005.
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| Edición: | 2nd ed., rev. and updated |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627219406719 |
Tabla de Contenidos:
- The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index
