The employer brand bringing the best of brand management to people at work
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
Wiley
2005.
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| Edition: | 2nd ed., rev. and updated |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627219406719 |
